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Duffy’s Sports Grill kicks off DIY burger option, explores fast-casual concept

Posted Oct 2018

Duffy’s will roll out a techy “Craft Your Own Burger” system Monday at its 33 locations. The new burger menu may be the precursor to a fast-casual Duffy’s spinoff.

A customer favorite has inspired a hearty new focus at Duffy’s Sports Grill. The Palm Beach County-based sports bar chain is doubling down on its best-selling menu item: the half-pound cheeseburger.

Duffy’s will roll out a techy “Craft Your Own Burger” system that allows customers to create their ultimate burger. Diners tap their preferences on a pad, selecting from an extensive list of options. Those options will include one that’s new to Duffy’s, the plant-based Impossible Burger that’s trendy among vegans across the country.

The new system, which kicks off Monday at Duffy’s 33 locations, may be the precursor to something even more ambitious for the popular chain: a fast-casual, burger-centric Duffy’s spinoff that’s a “scaled back” version of the main concept, says president Jason Emmett.

“I’ve been kicking the idea around internally,” he says. But for now, that’s just a burger dream, he says.

Emmett hopes the new build-your-burger feature will yield some over-the-top renditions – and spark enough momentum to fuel the fast-casual dream.

“We’re proud of our burgers and encourage our guests to get creative with them and to try combinations they’ve never tried before,” Emmett told The Post Wednesday. “It’s a fun and interactive thing – and there’s a spirit of competition involved.”

The competition he’s referring to is Duffy’s “Most Valuable Burger” (MVB) contest. Diners who wish to participate can post their creations on social media with the hashtag #MyDuffysMVB. The “best of the best” will be invited to a burger throw-down at Duffy’s Development Kitchen. The winner not only earns a spot on the Duffy’s menu, but gets free burgers for a year.

Come Monday, Duffy’s customers hoping to create their own burgers can expect plenty of possible combos. Options include five types of patties (from Certified Angus Beef to tuna to black bean, priced from $8.99 to $11.99) cooked rare to your preferred temperature, six bun options, six free toppings, 11 types of cheese ($1.29 each), 11 types of premium toppings ($1.29 each) and 18 varieties of complimentary sauces. With your burger, you’ll choose one of 16 available sides (like black beans and rice, coleslaw, mashed potatoes, fries, salads and corn on the cob).

That said, you can still choose a straightforward Duffy’s cheeseburger. The top-seller is not going away. Neither is Duffy’s full regular menu.

“We spend a lot of effort to make sure we have a diverse menu,” says Emmett.

The full menu can be ordered online for home delivery. Starting Monday, that extends to the new burger customization option.

 

by Liz Balmaseda for PalmBeachPost.com | Thursday, October 25th 2018

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